KMK Team

Our full-service advertising and communications firm employs an extremely talented and passionate team of industry experts.

Can Small Businesses Benefit from Influencer Marketing?

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For months, I’ve been increasingly fascinated by both the capabilities and caveats of influencer marketing. Last week, Kylie Jenner posted a tweet expressing her disappointment with the Snapchat redesign.

One day later, shares of Snap closed down six percent which translated to a market value loss of $1.3 billion. Sources debate whether to credit Kylie with the drop, but either way it’s an intriguing coincidence.

Numerous others are annoyed about the redesign and over 1.2 million people have signed a petition asking Snapchat to remove it. While the change to the app improves exposure for advertisers, users are frustrated and find it more difficult to find the content they actually want to see, stories uploaded by friends.

In direct response to the petition, Snapchat said it would soon be adding tabs to make it easier to locate stories. Zooming out, it has likely been the backlash from multiple levels of influencers that contributed to this resolve in less than a week. Celebrities, bloggers and other micro-influencers had the clout to help the petition go viral.

The most well executed mainstream marketing campaigns are strategic enough to incorporate influencer marketing at the global, national and regional levels. For example, the film industry often rounds out marketing efforts by incorporating private screenings to influencers within their target audience.

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Let's Talk Strategy: Will You Be Ready for Q1?

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Fall is official and fourth quarter is fast approaching on October 1. This can be a chaotic time of year for businesses and organizations as they are challenged with balancing various priorities including year-end campaigns, auditing, employee reviews and more. It can be so overwhelming that strategic planning for the year ahead gets put off or left behind. Developing your marketing strategy in Q4 is a sure way to finish the year strong.

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5 Simple Branding Tips to Make Strong First Impressions

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As the newest member of the KMK team, I find myself in first impression mode as I engage with my new colleagues and introduce myself to the firm’s clients. More than a remarkable resume, intriguing business card or firm handshake, strong first impressions stem from solid branding efforts.

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KMK Media Group is a full-service communications firm focused on helping businesses succeed through consistent creative, message and tone.

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Our services include award-winning design, web development, social media management, video production, public relations, ad campaigns and more!

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Address
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Rockford, Illinois 61103
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