KMK Team

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Color Me Crazy

colormecrazy

I was aware that I wasn’t fond of the color of my office walls at work, but I didn’t realize just how much the color affected me until I recently switched offices. I went from feeling blah and at odds with my palest of gray/green walls to feeling a sense of ease and invigoration within the bright and warm beige refuge of my new office. Call me crazy, but I believe the paint color of my old office actually frustrated me with its lack of commitment–is it gray or is it green?

Crazy or not, color psychology exists and is a study of hues as a determinant of human behavior. Color psychology has been used by companies for years to improve the moods and reactions of their customers and workers. Looking to reduce stress and fatigue in your work environment? Blue and green hues have been known to create calming environments that are easy on the eyes. Want to stimulate creativity or energize your employees? Yellow and orange hues when chosen correctly can increase productivity. A red hue when used as an accent within an office space can evoke passion and emotion from your employees.

While color psychology and it’s use in the workplace is fascinating, color psychology in marketing and branding is a whole other ball game. Color psychology in marketing and branding is both widely used and widely debated. The reason for this is the margin for error – it is difficult to predict with 100% accuracy any given individual’s response to a color. The application of color psychology to marketing and branding requires an understanding of color theory combined with a good amount of research and a healthy dose of gut instinct. Even with those three things applied, your desired effect for your brand or your product is still at the mercy of consumers' personal preferences.

If you want to learn more about the use of color in marketing and branding, the article “The Psychology of Color in Marketing and Branding” on Entrepreneur.com is a pretty good starting point. Be prepared though, the more you increase your knowledge of the use of color as it applies to the consumer, the more you may drive yourself crazy analyzing your purchasing decisions.

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Bad Taste or Good Advertising?

skittles

If you are familiar with Skittles, then you are probably familiar with their long-running line of edgy and absurd commercials.

Skittles has been pushing boundaries and possibly taste levels with their commercials ironically featuring the tagline “Taste the Rainbow” for almost a decade. While kids and adults alike consume Skittles, their commercials employ weird and abstract humor some adults might struggle to understand.

The commercials go back as far as 2008 with odd classics such as piñata man in “Chocolate the Rainbow” (http://bit.ly/2qs3AHB) and the miserable man with the Skittles touch in “Touch the Rainbow” (http://bit.ly/1E3K9I7). Skittles continued to evolve in bizarreness when they released a series of sensory commercials that included the YouTube viral hit “Lick the Rainbow” (http://bit.ly/1o82I40).

While Skittles commercials may have left people scratching their heads over the years, it’s hard to argue with their success at garnering an audience just based on their online presence alone. Skittles has continued to grab the attention of consumers with recent gems “Trap the Rainbow” (http://bit.ly/2qsJJIZ) and “Settle the Rainbow” (http://bit.ly/2qS8xLt), but it is their latest commercial that has many people asking, “Have they gone too far?”

Just this past Mother’s Day weekend, Skittles released the commercial “Cut the Rainbow” and I must warn you that it is disturbing. The ad features a mother and grown son connected by an umbilical cord enjoying Skittles together. The question remains, is the most recent Skittles commercial still considered good advertising due to its effective attention grabbing and having gone viral or is it just in bad taste? For those of you brave enough, you can watch the video here – http://bit.ly/2pnufq5.

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Feeling Fenced In?

Feeling Fenced In?

If you’re feeling fenced in, it’s probably because you are.

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On-Trend and On-Time.

On-Trend and On-Time.

Trying to find new ways to generate traffic to your website or engage your audience on social media?

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Ballot selfie, or Not to Ballot Selfie?

Ballot selfie, or Not to Ballot Selfie?

Ballot selfie, or not to ballot selfie: that is the question.

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It’s an app world, and I’m loving it.

It’s an app world, and I’m loving it.

In today’s world, mobile apps are no longer a trend but are undeniably a part of everyday life. Almost everyone, from children to the elderly, are avid app users.

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