KMK Team

Our full-service advertising and communications firm employs an extremely talented and passionate team of industry experts.

You Know It’s Time for a New Website When...

Old Yahoo design

I think we just celebrated a record at KMK.

...a record for the longest stretch between the first website we designed and developed for an organization and its 2.0 version which we were just hired to program last week, nearly 15 years later.

The organization is a long-standing non-profit we’ve supported and enjoyed working with, and we are thrilled they’ve deemed a web redesign part of this year’s budget. It’s long overdue but we understand that marketing desires and line items in budgets don’t always add up.

Eventually, though, a website can drive down your bottom line down due to lost opportunities.

The worst part? You might not know it’s happening unless a forthcoming prospective client tells you they eliminated your company because your website doesn’t measure up.

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Website Re-Engagement Best Practices

Re-Engagement

How can I increase my website conversions or site engagement? Or how can I capture a few more email addresses or leads each month through my website? These are challenges marketers ask themselves on a daily basis. One method we have found effective is re-engaging website users with pop-ups that appear based on pre-defined user patterns. This method is called website re-engagement: Re-engagement pop-ups are everywhere these days and most are annoying at best.

Website re-engagement works when done right. And to do it right, evaluating user experience is crucial. Study your analytics to identify user behavior patterns and then set your set behavior criteria conditions. For example, if a visitor shows interest in a particular service or product, but does not take inquiry or purchase action, you can set a condition to display a pop-up offer. Again, the goal is to increase website conversion, whether to sign up for your newsletter, fill out a contact form or complete a purchase.

An important note to remember is Google penalizes websites that implement re-engagement on mobile devices. So, make sure your re-engagement pop-ups are disabled on tablets and phones.

I suggest giving website re-engagement a try to see if it makes sense for your organization and marketing goals. It has worked for KMK and our clients very well under the right conditions.

Website Re-Engagement Case Study

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Leverage Demographic and Socioeconomic Data to Make Sound Marketing Decisions

Leverage Demographic and Socioeconomic Data to Make Sound Marketing Decisions

Whether, researching the best area to place your marketing dollars or identifying the best location to open a new business, Census Business Builder Small Business Edition is a wonderful resource to quickly gather data on your market. And it is free. Census Business Builder, is a tool that leverages various demographic and socioeconomic data to help marketers make sound business decisions.

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Who We Are?

KMK Media Group is a full-service communications firm focused on helping businesses succeed through consistent creative, message and tone.

What We Do

Our services include award-winning design, web development, social media management, video production, public relations, ad campaigns and more!

Where to find us?

Address
716 North Church Street
Rockford, Illinois 61103
Phone Number
815-399-2805
Email Address
info@kmkmedia.com