A man of many hats, Frank Lloyd Wright was an architect, interior designer, writer, educator and visionary. Yet, until I read " Frank Lloyd Wright Was A Great Architect–But He Was Even Better At Branding ," I had not put much thought into how the renowned architect really had a knack for branding. Just like the iconic “swoosh” is synonymous in your
How can I increase my website conversions or site engagement? Or how can I capture a few more email addresses or leads each month through my website? These are challenges marketers ask themselves on a daily basis. One method we have found effective is re-engaging website users with pop-ups that appear based on pre-defined user patterns. This method
Unless you’ve been living under a rock for the last month, you’ve no doubt seen the uproar caused by an incident where a United Airlines passenger was forcibly removed from a flight just prior to takeoff. The situation led to international backlash, countless jokes and Internet memes at United’s expense. To make matters even worse, United CEO Oscar
“Eat More Chikin.” “Got Milk?” “Eat Fresh.”
English teachers and grammarians alike groan when they see these slogans, and fellow marketers like me give the brands a nod of approval for their cleverness. These ad campaigns are all grammatically incorrect but are memorable and appeal to their audience.
Whether, researching the best area to place your marketing dollars or identifying the best location to open a new business, Census Business Builder Small Business Edition is a wonderful resource to quickly gather data on your market. And it is free. Census Business Builder, is a tool that leverages various demographic and socioeconomic data to help marketers make sound business decisions.
Eleven years ago, Dove’s “Evolution” video went viral. The 60-second video illustrated how lighting, make-up and Photoshop completely transformed a model. It was compelling and eye-opening for consumers, yet did not sell a product. Instead, it supported Dove’s social mission and resulted in becoming one of the most shared and talked about videos of the year.
The term ‘fake news’ has been thrown around quite a bit since the 2016 presidential election – so much so that it’s getting more and more difficult for people to distinguish what ‘fake news’ actually is.
If you’re feeling fenced in, it’s probably because you are.
What company can survive without staff meetings?
This is not an endorsement for Target or the Cartwheel app but an observation of exceptional marketing.
What a great way to promote your product…
As we begin the post-holiday purge of everything Christmas-related in our office including stale cookies and underwatered poinsettia plants, it’s also time to toss out the holiday cards received from clients and vendors. It doesn’t take long because the amount received seems to go down every year.
Trying to find new ways to generate traffic to your website or engage your audience on social media?