Our team and I have worked on public relations for multimillion-dollar corporations down to small start-up companies, and when we work with them they all have one thing in common. The first question typically asked is, “How do I know if the PR is working?” (Which really means…is it resulting in increased sales?) Public relations can be measured but
Fall is official and fourth quarter is fast approaching on October 1. This can be a chaotic time of year for businesses and organizations as they are challenged with balancing various priorities including year-end campaigns, auditing, employee reviews and more. It can be so overwhelming that strategic planning for the year ahead gets put off or left behind. Developing your marketing strategy in Q4 is a sure way to finish the year strong.
I confess. I love writing. Really, I do. We have many clients, however, who don't love it. In fact, they hate it. They hate it so much they would rather fire an employee, get a root canal or assign any of their own writing assignments to their children than have to sit down and draft text for a marketing project. I guess it's job securi
As the newest member of the KMK team, I find myself in first impression mode as I engage with my new colleagues and introduce myself to the firm’s clients. More than a remarkable resume, intriguing business card or firm handshake, strong first impressions stem from solid branding efforts.
Here's the bad news: Studies show consumers are more likely to give a review after a negative experience than give a review after a positive experience.
I was aware that I wasn’t fond of the color of my office walls at work, but I didn’t realize just how much the color affected me until I recently switched offices. I went from feeling blah and at odds with my palest of gray/green walls to feeling a sense of ease and invigoration within the bright and warm beige refuge of my new office. Call me
Have you ever wondered what your friends are doing and wanted to track their exact GPS location in real time with your smartphone? Probably not, but thanks to Snapchat’s latest update, you can now do just that!
A man of many hats, Frank Lloyd Wright was an architect, interior designer, writer, educator and visionary. Yet, until I read "Frank Lloyd Wright Was A Great Architect–But He Was Even Better At Branding," I had not put much thought into how the renowned architect really had a knack for branding.
How can I increase my website conversions or site engagement? Or how can I capture a few more email addresses or leads each month through my website? These are challenges marketers ask themselves on a daily basis. One method we have found effective is re-engaging website users with pop-ups that appear based on pre-defined user patterns. This method
There is an old saying in project management: "How do you want it? Good, cheap or fast?"
Known as the “triple constraint,” the sentiment is that you can pick two of the three characteristics to get the job done but three out of three won’t work.
If you are familiar with Skittles, then you are probably familiar with their long-running line of edgy and absurd commercials. Skittles has been pushing boundaries and possibly taste levels with their commercials ironically featuring the tagline “Taste the Rainbow” for almost a decade. While kids and adults alike consume Skittles, their commercials
Unless you’ve been living under a rock for the last month, you’ve no doubt seen the uproar caused by an incident where a United Airlines passenger was forcibly removed from a flight just prior to takeoff. The situation led to international backlash, countless jokes and Internet memes at United’s expense. To make matters even worse, United CEO Oscar
“Eat More Chikin.” “Got Milk?” “Eat Fresh.”
English teachers and grammarians alike groan when they see these slogans, and fellow marketers like me give the brands a nod of approval for their cleverness. These ad campaigns are all grammatically incorrect but are memorable and appeal to their audience.
Whether, researching the best area to place your marketing dollars or identifying the best location to open a new business, Census Business Builder Small Business Edition is a wonderful resource to quickly gather data on your market. And it is free. Census Business Builder, is a tool that leverages various demographic and socioeconomic data to help marketers make sound business decisions.
Eleven years ago, Dove’s “Evolution” video went viral. The 60-second video illustrated how lighting, make-up and Photoshop completely transformed a model. It was compelling and eye-opening for consumers, yet did not sell a product. Instead, it supported Dove’s social mission and resulted in becoming one of the most shared and talked about videos of the year.