As we begin the post-holiday purge of everything Christmas-related in our office including stale cookies and underwatered poinsettia plants, it’s also time to toss out the holiday cards received from clients and vendors. It doesn’t take long because the amount received seems to go down every year.
If I manage marketing for my organization, should we be on Twitter?...LinkedIn?...Facebook?...Instagram?
…and the list goes on…
The simple answer…
Have you ever wanted to get a perspective of the day to day life of your favorite celebrity? Maybe seeing the intricate workings of a large business is more your thing. Or maybe you just want to get away for a while and watch someone else’s daily activities or routine. Whatever your ideas may be, the live streaming app Periscope is ready to oblige you with a variety of different views and worlds.
See if you can recall how many times this has happened to you: you’re aimlessly browsing Amazon or some other online store looking for a particular product, let’s say, a pair of shoes. You check prices, gather as much information as you can from various online vendors, but ultimately make the decision to not make the purchase.
If you’re a frequent Instagram user, you might notice some changes ahead when it comes to advertising on the social media platform. Instagram announced they will be testing ads with call to action buttons. These call to action buttons, for example “Shop Now,” “Learn More,” and “Sign Up,” will lead users to links outside the app to transform “likes” or “follows” into marketable action.
Marketing intelligence, the information gathered by a company to help make better business decisions, is used every day in market research and it’s been around for almost as long as marketing itself.