Eleven years ago, Dove’s “Evolution” video went viral. The 60-second video illustrated how lighting, make-up and Photoshop completely transformed a model. It was compelling and eye-opening for consumers, yet did not sell a product. Instead, it supported Dove’s social mission and resulted in becoming one of the most shared and talked about videos of the year.
The term ‘fake news’ has been thrown around quite a bit since the 2016 presidential election – so much so that it’s getting more and more difficult for people to distinguish what ‘fake news’ actually is.
If you’re feeling fenced in, it’s probably because you are.
What company can survive without staff meetings?
This is not an endorsement for Target or the Cartwheel app but an observation of exceptional marketing.
What a great way to promote your product…
As we begin the post-holiday purge of everything Christmas-related in our office including stale cookies and underwatered poinsettia plants, it’s also time to toss out the holiday cards received from clients and vendors. It doesn’t take long because the amount received seems to go down every year.
Trying to find new ways to generate traffic to your website or engage your audience on social media?
Ballot selfie, or not to ballot selfie: that is the question.
In today’s world, mobile apps are no longer a trend but are undeniably a part of everyday life. Almost everyone, from children to the elderly, are avid app users.
If I manage marketing for my organization, should we be on Twitter?...LinkedIn?...Facebook?...Instagram?
…and the list goes on…
The simple answer…
There are members of our creative crew who are equally left and right brained.
Have you ever wanted to get a perspective of the day to day life of your favorite celebrity? Maybe seeing the intricate workings of a large business is more your thing. Or maybe you just want to get away for a while and watch someone else’s daily activities or routine. Whatever your ideas may be, the live streaming app Periscope is ready to oblige you with a variety of different views and worlds.