Did you know that public speaking tops many Americans’ fears? It joins the likes of snakes, spiders, and heights! There are actually statistics out there of people who’d rather eat inspects or run through the streets in their underwear than give a television interview.
In the world of public relations, the main objective is coverage, coverage, coverage. While most people might think reporters turn to outlets like social media or blogs because of their growth in popularity, it is quite the opposite. Last week, BusinessWire released a somewhat surprising survey revealing that 93% of reporters turn to company websites to do research, while 77% use online newsrooms. The survey also reported that 88% of journalists look for press releases in online newsrooms. Only 42% turn to social media, 41% to blogs, 32% to Wikipedia and 42% to company spokespeople.
The latest social media craze is a perfect example of how a simple idea, given the right circumstances, can spread across the globe like wildfire. Old or young, rich or poor, celebrity or common citizen, nobody is safe from from the ALS Ice Bucket Challenge.
The concept of the challenge is simple: post a video of yourself dumping a bucket of ice water on yourself and challenge a group of friends to do the same. Those friends have 24 hours to post a video of themselves getting doused, donate to the ALS Association or both. In the spirit charity, most people choose to do both.
As stated in The Wall Street Journal’s “Facebook Ads Become ‘Costlier’ Choice for Small Business, Facebook recently announced that it increased the average per ad price by 123% since last year. However, ad impressions declined by 25%, while Facebook’s revenue rose 67% to $2.68 billion. What does this mean for small-businesses? It means they will be paying more for ads even if they don’t result in sales.
If you’ve watched TV, used the Internet, visited a convenience store or been doing anything other than living under a rock for the last two weeks, you’ve no doubt seen some changes to the classic Coca-Cola bottles. Coke has switched things up a bit – swapping out three of their iconic logos on their 20 oz. beverages with seemingly random first names.
It seems that Facebook has conducted a secret psychology experiment on us without us even knowing about it! Apparently Facebook altered different users’ news feeds to showcase either positive or negative posts from their Facebook friends. They used this information to then see if the tone of their newsfeeds affected their own posts.
One of the most watched shows and talked about shows on social media today is Game of Thrones. If you’re not familiar with the show, the series covers several different plot lines across seven different kingdoms, while exploring issues of corruption, social hierarchy, loyalty, crime and punishment. Basically, if you want to watch a show that will send you on a roller coaster of emotional turmoil while watching it, this is it.
Snapchat is the phone app that quickly grew to popularity after its launch in 2011. The photo messaging application allows users to send photos and videos, also known as “snaps,” to friends. The catch was that the user gets to control how long the recipient can view the snap and after those seconds are up, the snap is gone forever.