Siena on Brendenwood needed a fresh approach to advertising. KMK came in and completed a communication audit, conducted focus groups and did market research to determine the best avenues to reach target markets. KMK followed up with a targeted advertising plan to tout all of the benefits the organization offers to seniors. As a result, Siena's number of vacant apartments has steadily declined while its community awareness, Facebook fans and exposure have continually increased.
View TV Commercial: https://youtu.be/NKAeMr04w_A