KMK Team

Our full-service advertising and communications firm employs an extremely talented and passionate team of industry experts.

KMK Media Creates Oral Health Videos for Winnebago County Health Department

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(Rockford, IL) … KMK Media Group, Inc worked with the Winnebago County Heath Department to create a trio of videos aimed at educating parents on the importance of oral health for pregnant mothers, babies and toddlers. The videos will be beneficial to community parents for years to come and will be promoted on social media and other digital media outlets.

The Winnebago County Health Department provides services designed to protect, promote and maintain the health of Winnebago County residents.

In business for more than two decades, KMK Media Group is an award-winning woman-owned marketing firm specializing in website development, graphic design, public relations, advertising campaigns, and social media marketing.

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141 Hits

Podcasting 101

Podcasting101

Podcasting ­­­­— what was once a niche market has exploded into popular culture in a huge way. In 2022 you likely know at least one person who hosts a podcast. If not, hello! My name is Devin and I host a podcast. And now my point is made.

The same reasons everyone from your neighbor to your mechanic can host a podcast apply to businesses as well – its easy, relatively inexpensive and fun! In fact, when it comes to businesses, podcasts are one of the easiest and most effective marketing tools. From a Forbes article on the benefits of podcasting –

“You can’t demonstrate your credibility without sharing your expertise, and by sharing your expertise you become helpful. You become valuable for your listeners,” explains Stephen Woessner on his podcast Onward Nation, a daily podcast for business owners. “It’s much more likely you can then develop a business relationship from someone in your audience when you’ve established your credibility.”

But where do you start? We have compiled a checklist of everything you need before you jump into the podcasting world. The below is merely a jumping-off point, there are countless options and services when it comes to podcasting, but these are my recommendations for starting out.

Decisions to Make:

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191 Hits

The 10 Best Super Bowl Ads of 2022

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Apparently, there was some sort of sports game on the other night…? I wouldn’t know. I was only there for the food, the halftime show and, of course, the commercials. Truly, unless you’re someone who genuinely “likes” football or lives in one of the represented cities, the only thing to look forward to on Super Bowl Sunday are the ads. This year, advertisers chose to largely ignore the upheaval in the NFL and the world at large and focus on funny, star-studded entertainment. Not all the swings were hits, but many were. Here are the top 10 (at least in the opinion of this humble marketing professional).

 

Rocket Mortgage, “Barbie’s Dream House”

Sometimes you need to laugh to keep from crying. Yes, the housing market is so competitive that even Barbie would struggle to buy her dream house, but through the undeniable charm of Anna Kendrick that ugly truth comes across as fun rather than soul-crushing. Plus, the idea of Barbie living next door to Skeletor? Priceless.

 

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190 Hits

Three Ways to Better Understand Inclusive Marketing

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Inclusive Marketing may sound like the latest industry buzzword, but it’s actually the natural progression of what marketers have known for decades: if you’re trying to reach a particular group you need to appeal to who they are and what they like. Seems simple enough, yet time and again we have seen brands fumble in their delivery. Here are three tips for avoiding the common pitfalls of inclusive marketing.

1. Do Your Homework

The only thing worse than not being inclusive in your marketing is being inclusive in name only, without putting any actual effort into understanding and appealing to your target audience. If you or your team doesn’t have firsthand knowledge of your target customer group your priority should be market research. (It also might be time to look at why no one on your team can speak to certain demographic groups and consider making changes at a company-wide level).

Get to know your customers - what they want and how they want to be represented – before you start marketing to them. Thinking you understand a group without doing the actual work could land you in a PR crisis or worse. Remember when Pepsi tried to capitalize on the Black Lives Matter movement with… Kendall Jenner. Yeah, that did not go well.  Don’t be like Pepsi. Be better.

2. Create Realistic Content

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193 Hits

Have a Very-Perri 2022

The “cerulean blue monologue” from The Devil Wears Prada will forever live rent-free in my mind. You know, the one where Meryl Streep’s Miranda Priestly succinctly reads Anne Hathaway’s Andy Sachs character for scoffing at the “triviality” of fashion while highlighting the countless designers, editors and visionaries it takes for a simple blue sweater to end up in our closet? Excuse me, cerulean. It’s a cinematic masterpiece and the first thing that pops into my head every time Pantone reveals its color of the year.

The process of picking the color of the year sounds very similar to the series of events Miranda Priestly describes; the color experts at Pantone scour runways, artwork and films for a color that will speak to the general mood of the world for the coming year. Then, in the endless circle of influence, the color is picked up by even more designers and tastemakers and even corporate brands to truly become the omnipresent color of the year.

This year, Pantone chose Very-Perri – a vibrant shade of periwinkle – to define 2022. As Pantone explained to Adweek, they started with a blue base  – a perennial favorite – and then added a “red-violet undertone.” “So, you’ve taken your blue, that steadfast color, and added this excitement, this dynamism,” Pantone executive director Leatrice Eiseman explained.

So where will we be seeing Very-Perri in the coming year? Likely, everywhere. From the fashion industry, who pays particular attention to Pantone’s annual choices, to Microsoft, a long-time partner of Pantone, who will incorporate the hue into their products such as PowerPoint and Windows wallpaper.

The great thing about having a universally rallying color is that brands big or small can take advantage of the intel. We might not all have access to the exact shade of Very-Perri – a brand new and exclusive Pantone shade – but we can all feature vivid periwinkle in our ads and products for the year and benefit from the burst of optimism it’s meant to impart.  

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Who We Are?

KMK Media Group is a full-service communications firm focused on helping businesses succeed through consistent creative, message and tone.

What We Do

Our services include award-winning design, web development, social media management, video production, public relations, ad campaigns and more!

Where to find us?

Address
716 North Church Street
Rockford, Illinois 61103
Phone Number
815-399-2805
Email Address
info@kmkmedia.com