KMK Team

Our full-service advertising and communications firm employs an extremely talented and passionate team of industry experts.

Be a Graphic Designer in 4 Short Weeks…NOT! (i.e. the value of a true graphic designer)

FREEgraphicDesign

“Learn Graphic Design in 4 Short Weeks!” …has anyone else seen this Facebook ad?

I have now seen it several times. As a professional graphic designer with formal training and more than 30 years of experience, the fact that the ad was targeted to me did, perhaps, color my perception of it right from the start.

The comments from other Facebook viewers were not what I expected. They questioned what programs are required and whether it was really 4 weeks of free training. The best response by the company that posted the ad was, “Actually it is an eight-week course, and the first 4 weeks are free.” Really? Bait and switch at play and yet people were still interested in the offering.

You cannot learn graphic design in 4 weeks or 8 weeks…at least not enough to become proficient and knowledgeable enough to do it for a career.

Over the years, I have fixed the “design” files of many people who claimed to be graphic designers, having taken a short course or purchased a self-taught program or two. The fact is: anybody can use the software but not everyone has the skills required to do it well without proper instruction. Sure, you can open a blank document in InDesign with guidelines set for your text and your photos. Place the photos, maybe make a few bigger than others, but is that design?

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“I See Your True Colors”…or Do I?

pexels-pixabay-459799

“What difference does it make what color I use? I’m just going to use what I think looks good,” said many a graphic design intern I have mentored over the years.

There is a logical reason for every color choice, but first, start with black and white.

Begin your design process in simple black and white (and greys), because color plays a very important role in how we view everything we look at. In the design world, whether it is a brochure, a sign, a game box or an ever-important logo, color affects perception and preference.

I once created several variations of a logo using different colors. Upon presenting in front of a committee for feedback, I was overwhelmed with a variety of opinions. Adding color to them distracted the viewers from the actual look of the logo, and many were analyzing them with color in mind. Upon recreating them in black and white, a mutual agreement was easier to be reached based on the design alone. If you start your design process with color first before basic design, you limit creativity based on color first, NOT the design.

The next important rule of design with color? Consider your target audience. In my many years of designing packaging, products, promotional material and logos for a game and toy company, I discovered the need to start with the age demographic. It will jumpstart the design process and incorporating color.

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I Can See Three Dinosaurs

Teal

Ever see those jumbled up paintings?

You know the kind where there are always at least three people standing around staring at it with one saying, “I don’t see anything. You’re both nuts.”

And another responding, “What do you mean you don’t see it? They’re right there! Three dinosaurs! Just stare at it for a while, you’ll see it.”

And the third person loses countless hours staring…and staring…and staring…

Well, that is art. I was once asked in art school, “What is art?” Some students had answers, others looked either scared to respond or hoped they wouldn’t be called on. The professor answered, “Art is what you want it to be. It is what the eye perceives. I can hold up this pencil and call it art because I say it is.”

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First KMK Staffer Gets "The Shot"

Gary-Vaccine

It was believed to start in China. A strange virus able to spread quickly to the immune system of any one of us. It has no favorites and seems to most seriously affect the elderly and those with low immune systems. It soon spread throughout our country. Many thought they were invincible and refused wearing masks or taking precautions. They were bitter and angry when restaurants closed down and stores denied them entrance without masks.

Jobs were furloughed and employers encouraged people to look for other employment. Some began to lose their jobs, once thinking they were crucial to the company’s success. Thousands and thousands flooded LinkedIn, Indeed, and Zip Recruiter looking for employment within a scarce number of available jobs, and many people are still searching for employment.

Schools changed the way they teach. Children taught themselves to learn remotely, parents worked at home, Zoom became a word as popular as Kleenex. The year 2020 changed the way we lived and how to survive. Surviving the loss of a job, the double duty of working at home and spending more time with children, longing to return to the “old normal” of no masks and not hearing the daily COVID death count while hoping for a cure.

In 2020, a vaccine was created. The essentials were first to receive it…doctors, nurses, medics, emergency providers, teachers, etc. We put our names on a list hoping to be next. It is not 100% effective, but in my opinion, if I am 90% safer and protected from getting the disease, then the vaccine is definitely worthwhile. I will be the “human guinea pig” as some vaccine non-believers call me. It’s us human guinea pigs that helped find the cure for Smallpox, Measles, Chicken Pox, Polio and so many others that killed thousands of people in the early 1900s.

So, I became the first of the KMK staff to receive the vaccine. Does this mean I can whip off the mask and act like Superman….indestructible to everything? Everything that is, but Kryptonite, the one thing that could make the invincible superhero weak and vulnerable. The vaccine is my hopeful cure to the “old normal” and the virus is the Kryptonite, needing to be destroyed.

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Who We Are?

KMK Media Group is a full-service communications firm focused on helping businesses succeed through consistent creative, message and tone.

What We Do

Our services include award-winning design, web development, social media management, video production, public relations, ad campaigns and more!

Where to find us?

Address
716 North Church Street
Rockford, Illinois 61103
Phone Number
815-399-2805
Email Address
info@kmkmedia.com