(Rockford, IL) … KMK Media Group, Inc was hired by Architectural Building Solutions based in St. Charles, Illinois, to create its website and manage its social media and email marketing, communicating its work with roofing and building exteriors.  

Architectural Building Solutions works with customers across the Midwest to supply building materials that fit the specific application, are environmentally friendly, and are made and tested by proven manufacturers.        

In business for more than two decades, KMK Media Group is an award-winning woman-owned marketing firm specializing in website development, graphic design, public relations, advertising campaigns, and social media marketing. www.kmkmedia.com.

The digital world is the new norm and how it evolves affects everyone in various ways, especially businesses. Over the past year, Hootsuite and We Are Social compiled an overview called the “Digital 2022 Global Overview Report,” detailing all things digital including social media, search engines, e-commerce, online ads, and more. This “must-know data” is key to what agencies like ours interpret and use in giving our clients the best digital strategies to fit their needs and target audience.

Intrigued about key digital takeaways over the past year? Here’s a snapshot of what you need to know:

The continued rise in social media users: Social media users have risen 10.1% over the last year. There are now 4.62 billion people using social media around the world. With the increase in social media users skyrocketing year after year, it is important for your business to use the right platform to reach its audience. Your audience is there, and your competitors are there, too.

The continued rise in social media advertising: In 2021, the global social media advertising spending (USD) was $154 billion, which is $23 billion more than it was in 2020. One-third (33.1%) came from Facebook. Facebook is currently the world’s most used social platform. Features like Ad Manager make advertising on social media reliable and trackable. Despite tightening marketing budgets in the face of the pandemic, businesses continued to put more money into social media ads. More than half of the 18,100 marketers who contributed to the social trends 2022 report said they’re planning to increase their paid spending in 2022.

Results driven by an analytical overview show that brand awareness on Facebook greatly impacts a company’s ROI. Therefore, it may be time to put your company’s Facebook to use and begin paid ads.

 

There’s no doubt that social media is where the majority of students spend their free time. So why not put their passion for the digital world to use? Fortunately, a platform called Class Intercom has created a way for students to create compelling content and safely share it to help promote their school on social media. This platform’s goal is to provide schools with solutions to engage students in social media creation, create a curriculum, and open communication. 

(Rockford, IL) … KMK Media Group, Inc. was hired by the International Women’s Baseball Center to assist with marketing for capital campaign fundraising efforts.

The International Women’s Baseball Center is planned for Beyer Field in Rockford and will include an activity center and museum with a goal to protect, preserve, and promote all aspects of women’s baseball, both on and off the field. The facility will also honor the historic Rockford Peaches women’s baseball team.  The IWBC strives to inspire the next generation of players and sports enthusiasts while paying homage to the historic Rockford Peaches women’s baseball team.  Learn more at https://www.internationalwomensbaseballcenter.org/.

In business for more than two decades, KMK Media Group is an award-winning woman-owned marketing firm specializing in website development, graphic design, public relations, advertising campaigns, and social media marketing. www.kmkmedia.com.

(Rockford, IL)  March 3, 2022…Interested in having your band play at the Rockford Casino—a Hard Rock Opening Act?  Visit https://rockfordcasinobands.com to fill out an online form and submit your band for consideration. 

KMK Media Group, the Rockford-based marketing firm hired by the Rockford Casino, is accepting applications and booking regional musical groups interested in playing at various Hard Rock Rockford weekday and weekend events.

In business for more than two decades, KMK Media Group is an award-winning, woman-owned marketing firm specializing in web site development, graphic design, public relations, marketing, ad campaigns and social media marketing. www.kmkmedia.com.

(Rockford, IL) … KMK Media Group, Inc. was hired by Rochelle Community Hospital to manage social media marketing, public relations and video storytelling, communicating the impactful relationships and outcomes between the hospital’s providers and patients.

Rochelle Community Hospital is a leading rural community hospital, offering convenience combined with high-quality care to those it serves from its hospital, convenient care clinic, and health and wellness center.

In business for more than two decades, KMK Media Group is an award-winning woman-owned marketing firm specializing in web site development, graphic design, public relations, advertising campaigns and social media marketing. www.kmkmedia.com.

(Rockford, IL)  February 18, 2022…KMK Media Group developed and launched a new website for Alpha Controls & Services at www.alphaacs.com. The Rockford-based company installs and services building automation systems for companies across the Midwest, saving organizations money and increasing building efficiency. The new website details those advanced technologies plus training options and industry partners.

In business for more than two decades, KMK Media Group is an award-winning, woman-owned marketing firm specializing in web site development, graphic design, public relations, marketing, ad campaigns and social media marketing. www.kmkmedia.com.

(Rockford, IL) … KMK Media Group, Inc. was hired by Accurate Auto Insurance based in Oak Brook, Illinois. The insurance firm has six additional offices in Illinois plus locations in Indiana, Mississippi and Texas. KMK Media will handle social media marketing for the company. In business for more than two decades, KMK Media Group is an award-winning woman-owned marketing firm specializing in web site development, graphic design, public relations, advertising campaigns and social media marketing. www.kmkmedia.com.

Here at KMK we’re getting into the holiday spirit by reflecting on our favorite Christmas traditions. Unsurprisingly, many of them include baking and they all include loved ones.

Pam's favorite tradition is baking Christmas cookies with her three kids. "I started baking with them when they were very young and got more dough on the dog and on the floor than they did in the bowl,” she laughed “but now in their teens, they are pretty good bakers!" Her favorite is peanut butter chocolate fudge passed down from her mom.

Gary's fondly remembers his mother's four different homemade shapes of sugar cookies: Santa, tree, star and bell. He explained, "Each of my siblings and I took turns frosting and sprinkling them. They had to be a specific way. Santa's were red with a beard and suit trim, stars were yellow, bells were blue, and trees were green." Lori's family also got in on the baking fun with a weekend long cookie baking extravaganza. She said, "The process may be long, but it is very rewarding in the end." It may have helped that her family owned a bakery where they made her favorite, animal cookie – a sweet bread pastry.

For Lexi, Christmas means ice skating in downtown Chicago. She loves “being in the city and seeing all of the festive lights." And Devin loves her family’s tradition of gift tags that are clues to the gift inside. “I think I look forward to reading my tags (and having my family read the ones I've written) and trying to guess the gift more than actually opening the present on Christmas morning." Shaun's favorite tradition is the Progressive Dinner that sees each member of his family hosting a different course at their house until “finally we go to my parents’ house for dessert."

Even for those of us who don’t count baking among our favorite holiday traditions, we still have nostalgic treats we look forward to every year. From Lexi’s grandmother’s recipe for homemade crescent moon cookies covered in powder sugar to the Sicilian chocolate spice cookies that always remind Devin of family, baking is clearly one of the best parts of the holidays.

At a personal level, the holidays are the time of year to slow down, spend more time with family, and appreciate the little things. At a professionallevel, the holidays are the time of year to up your game and stay in the know. One way to do this is to incorporate the holiday spirit in your digital marketing strategies. This holiday season, deck the media with creative Christmas digital marketing strategies! Having a consistent, visually appealing, and festive theme can help drive consumers to buy your products/services. As Christmas gets closer, be sure to include these three ways you can incorporate Christmas themes into your digital marketing strategies.

Utilizing holiday themed content is a great way to engage your audience in an interactive way. Consider developing social media posts that engage thecommunity withholiday specials. People love to share during this time of year. By circulating your content around a popular subject, you will stay up to date with consumers and be able to actively interact.

Holiday newsletters are a great way to engage your customers in an interactive format, while increasing your brand awarenessamong new prospects. If you’re thinking about creating a newsletter, then you should start now. People want to receive newsletters before Christmas. If you’re already sending out an email blast with sales or advertisements, then consider adding a newsletter to it by linking the two together.

Christmas branding is seen everywhere during this time of year. Branding is one of the simplest ways you can incorporate Christmas marketing into your business. Consider updating your logo or brand name with something festive for the holidays. This is an easy and playful way to attract your customers. There are endless possibilities on creative design. Opportunities range from adding Christmas images to your logo and/or brand name, creating a catchy holiday caption, or even designing a brand mascot for the holiday season.