KMK Team

Our full-service advertising and communications firm employs an extremely talented and passionate team of industry experts.

Top 5 Tips for Building Your Personal Brand

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When looking up the word “brand” in the Merriam-Webster dictionary, you’ll find eight definitions – in the marketing world, brand holds one meaning. A client’s brand is the foundation of all projects, designs and messaging developed in-house. But, what about personal brands? That’s right, PEOPLE have brands, too.

We’re not talking Kylie Jenner’s line of Kylie Cosmetics, we’re talking a public image, reputation and/or identity of oneself. Think about it... politicians, professional athletes and Hollywood stars have brands... so, why don’t you?

Here are our top 5 tips for building your personal brand:

Invest in YourselfInvesting in yourself doesn’t always mean spending money. Take time for yourself and:

Set goals!Attend classes and seminars!Invest time in YOUR creativity!

Know What You Stand ForIn a world constantly telling us what to believe, decide what YOU believe in and why. Start by asking yourself these questions:

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So, You're Looking to Hire a Marketing Firm... Now What?

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So, you’re looking for a firm to handle your creative and communication services... but where do you start? How do you know if one firm is better suited for your company compared to another? Selecting a firm for your specific needs is unlike most business purchases. The choice will ultimately affect consumer perception and any future business.

As a firm that has successfully handled hundreds of clients over the past twenty years, we can give you a little insight on the work it takes to hire an external addition to your creative team.

WHAT & WHENBefore reaching out to a marketing communications firm, determine a set of objectives your business is looking to accomplish. Sometimes it goes beyond needing a new website or increasing public relations. A set of creative professionals can help you meet your objectives by giving viable suggestions that will aid in your business’s success.

Second, set a deadline. Keep in mind, different projects require more time than others. Allow for more than ample time for production. Extra time helps accommodate review sessions and a few rounds of edits that will likely occur.

Before diving in, set a budget. Continue to be upfront about your budget when meeting with agencies. A budget will let them know what they have to work with and allow for an honest conversation on whether or not your budget is reasonable. Be prepared to potentially scale back your wish list or increase your budget, as needed.

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The Top 5 Reasons PR Opens the Door of Your Business to New Customers

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The phrase “if you build it, they will come” might be a good mantra if you’re expecting ghosts of businesses past to show up, but, more realistically, a new (and old) business shouldn’t count on an open sign to garner business. That’s where public relations can step in.

Here’s our top five reasons why every business can benefit from PR.

Build Brand AwarenessDon’t count on gaining customers or clients if people don’t understand what your business does! A press release announcing your new business venture is an important first step in business ownership – but don’t think it stops once you’ve officially opened your doors and taken in your first customer or signed on your first client. Public relations allows you to keep your name in the game, so to speak, and allow current and future customers to know what you’re all about (and that you’re still all about it!). Send out information about new inventory, new staff, new services, new hours...anything that offers a new perspective on your business and how you can continue to expertly serve customers!Generate Business LeadsAre you lucky enough to have a solid group of customers or clients you see or hear from on a regular basis? Great! But, what about all of the potential customers who may not even know you exist? Public relations is a great way to garner new business through a blurb in the newspaper or a newsworthy interview on TV that ties into a current event, new offering or human interest story.Gain Message ClaritySome company names dominate the market, but have you ever caught yourself asking what the brand actually does or stands for? Message clarity can grow and sustain a business, helping communicate why people should trust your product or work rather than someone else. A skilled reporter may even ask you the questions everyone wants to know but you didn’t realize they wanted to ask!Stay RelevantYou had your ribbon cutting a while ago! Now what? A new business can’t ride on the high of a giant pair of scissors forever – that’s where PR can elevate your business and keep you relevant in the eyes of your customers and potential clients.Reduce CostsYou mean we’re telling you PR can actually help you SAVE money? That’s right! When you learn how to take advantage of earned media, you’ll discover how valuable the PR you got in the news yesterday was compared to what you spent on your last commercial. The right balance of paid and earned media can help you effectively push out your product highlights and your expert status and specialty in providing it.
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KMK Designs Marketing Materials for “I Bike Rockford”

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KMK Media Group, a marketing communications firm, designed several items for I Bike Rockford, a local organization comprised of bicycling enthusiasts who share information about biking events and advocate for better cycling conditions in the region.

KMK designed a canvas tent, pull up banner, and other materials to help the organization promote itself at bicycling events like this weekend’s Cycle on 2nd. For more information on I Bike Rockford, go to www.ibikerockford.com.

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Google Search: “dogs in the office”

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Each morning as I head to work, I say “see you later, pup” to my 15-pound dachshund, Olliver. He doesn’t know where I’m going or what I’m doing. What he does know is that nine hours later, I return home smelling like another dog.

Cue Riley, a golden retriever and KMK Media Group’s very own office dog. You can usually find Riley taking a nap outside of his mom’s office, but when we have a meeting in the conference room, Riley is there. Tail wagging like a fan, head in any lap that has committed to scratching in just the right spot.

How does Riley’s presence benefit the way I work, you ask? According to a recent study done at the University of Southern California, pets in the workplace reduce stress and nurture productivity. For example, during a meeting held this week, Riley came over and plopped his head in my lap – immediately after the meeting, I opened up a new Word document… and here we are. As a matter of fact, I credit Riley in the completion of this blog post.

While he might aid in the productivity of fellow employees, pets at work also benefit overall employee health, improve employee retention, and alleviate loneliness. For some, coming to work to a wagging tail is just as important as going home after a long day to a family pet greeting you at the door. As for Olliver, that includes a very detailed sniff down.

So, there you have it! If you already have a dog in the office, tell us how much you love it! And if you don’t have a dog in your office, well… what are you waiting for?

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Who We Are?

KMK Media Group is a full-service communications firm focused on helping businesses succeed through consistent creative, message and tone.

What We Do

Our services include award-winning design, web development, social media management, video production, public relations, ad campaigns and more!

Where to find us?

Address
716 North Church Street
Rockford, Illinois 61103
Phone Number
815-399-2805
Email Address
info@kmkmedia.com