KMK Team

Our full-service advertising and communications firm employs an extremely talented and passionate team of industry experts.

So, your emails are being blocked?

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Do you send email newsletters and announcements to your customers?If so, do your subscribers sometimes tell you they’re not getting your emails? It happens more often than you think and, most of the time, you have no way of knowing it unless the recipient checks their junk or spam folder.

There are some things you can do, however, to help prevent your emails from going unread even before they land in an inbox.

Watch your language. We’re not talking about curse words, although you may feel like including a few of those when your emails continue to go undelivered to inboxes. Spam filters look at an email as a whole and set limits for certain criteria. If the email hits that limit, it won’t get delivered. Things that can increase your chance of sending “spammy” content include frequent, random capitalization or an email composed entirely of capital letters. Watch for any strange spacing or excessive white space, poor spelling, and scam-like subject lines (i.e. fast, free money).Spam test your email. You should always test your email blast before you send it out to make sure it looks and sounds the way you intend upon delivery. In addition, run your email through a spam test like MessageLabs or Spam Assassin.Ask subscribers to add you to their safe sender list. Most major email providers like Gmail, yahoo, Hotmail, and AOL use automatic filters to detect unwanted email. They analyze past emails, who sent them, how the recipient interacted with them and more trigger points to label an email as spam and prevent its delivery. Ask your subscribers to add your email address or domain to their safe sender list. The best time to do this is in your introductory email or to your subscription confirmation page.

Finally, ask your I.T. professional to authenticate your sending domain, and don’t send from a free webmail address. In this case, there is a bit of truth to the adage of, “you get what you pay for.”

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The Company “Intranet”… Trending Once Again

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In this digital age, many companies, both large and small, have some form of intranet, including our company.

Why?

At KMK, we found building a customized intranet for our firm grew from our team’s desire to have ONE secure platform that managed multiple pieces of information, primarily, data related to the websites we build for our clients.

We just finished programming our intranet and it holds a variety of crucial information all in one spot including:

• Client contacts• Client website information• Client hosting account details• An estimator for website proposals• A log to track backup dates for clients’ websites...and much more information, including security-related items.

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Joomla... say what?

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Joomla. It’s not a misspelling of Jumanji...or a new Star Wars character...or a new jelly bean flavor.

It’s a content management system (CMS) that helps companies change information on their websites, similar to Wordpress and Drupal. KMK uses it when building our clients’ websites, and apparently, we’re in good company.

Joomla powers many business, entertainment and government websites around the world including General Electric, Ikea, Porsche, Nintendo, Michael Phelps, the United Nations, and many governmental organizations in the U.S. and around the globe.

Why did those entities (and our own) decide to use it for the backend of their websites instead of other CMS options? Here’s the answer:

• It can handle large amounts of traffic• It’s flexible, allowing straight-forward set-up for simple to advanced websites• It’s easy to manage; training for our clients takes minutes, not hours• There are many components available that are open source and can be easily customized• Joomla doesn’t restrict the addition of independent, fully customized components• Joomla frequently releases updates to its platform, making it easy to keep our clients’ sites safe from hacking vulnerabilities

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Who We Are?

KMK Media Group is a full-service communications firm focused on helping businesses succeed through consistent creative, message and tone.

What We Do

Our services include award-winning design, web development, social media management, video production, public relations, ad campaigns and more!

Where to find us?

Address
716 North Church Street
Rockford, Illinois 61103
Phone Number
815-399-2805
Email Address
info@kmkmedia.com