Twenty-two. By my best calculations, that’s the number of political campaigns KMK Media Group has worked on in the 21 years we’ve been in business. City, village, county, township, state and referendum campaigns. Roughly one a year, but it never seems to work out quite that evenly. The landscape of this primary election, however, is different from

At least one time every month, KMK hears this question from a prospective client, “Why isn’t my website ranking higher in the search engines?” A loaded question, for sure. Our firm’s solution is to ask more questions like: What keywords and services are you searching for? Do you know if your customers are using those same terms? What SEO and online

Have an extra $5.6 million in your pocket? President Trump doesn’t. Well, President Trump probably DOES have an extra $5.6 million in his pocket, and then some. But he has $5.6 million less than he did after his campaign purchased a :30 TV commercial in the February 2 Fox-aired Superbowl. That’s one day before the Iowa Democratic caucus. By the end

Is your company’s Facebook page falling flat on its face? Is it weary, tired, and less than engaging? Are your Facebook insights showing less than stellar growth? If so, it may be time for a “Facelift!” How Many People Use Facebook? As Facebook celebrates its 15th anniversary, 2019 Pew Research shows that 69% of American adults use Facebook. Intere

Do you send email newsletters and announcements to your customers? If so, do your subscribers sometimes tell you they’re not getting your emails? It happens more often than you think and, most of the time, you have no way of knowing it unless the recipient checks their junk or spam folder. There are some things you can do, however, to help prevent

If the thought of doing a TV interview makes you think you’d rather schedule a root canal, keep reading. It’s actually far easier than you may think. Here are some tips to make it virtually pain free. I promise. Identify three main points you want to get across, and practice articulating them, most important first. Make punchy and concise statement

When looking up the word “brand” in the Merriam-Webster dictionary, you’ll find eight definitions – in the marketing world, brand holds one meaning. A client’s brand is the foundation of all projects, designs and messaging developed in-house. But, what about personal brands? That’s right, PEOPLE have brands, too. We’re not talking Kylie Jenner’s li

I have two teenage daughters and a pre-teenage son. They notice people of the opposite sex and tease each other over “crushes” and who is “hot” at school. As parents, we try to teach beauty is more than skin deep but it’s hard with today’s mass media and ever-changing trends pushed out by modern day celebrities. Imagine my surprise when one of my d

So, you’re looking for a firm to handle your creative and communication services... but where do you start? How do you know if one firm is better suited for your company compared to another? Selecting a firm for your specific needs is unlike most business purchases. The choice will ultimately affect consumer perception and any future business. As a

The phrase “if you build it, they will come” might be a good mantra if you’re expecting ghosts of businesses past to show up, but, more realistically, a new (and old) business shouldn’t count on an open sign to garner business. That’s where public relations can step in. Here’s our top five reasons why every business can benefit from PR. Build Brand

In this digital age, many companies, both large and small, have some form of intranet, including our company. Why? At KMK, we found building a customized intranet for our firm grew from our team’s desire to have ONE secure platform that managed multiple pieces of information, primarily, data related to the websites we build for our clients. We just

Joomla. It’s not a misspelling of Jumanji...or a new Star Wars character...or a new jelly bean flavor. It’s a content management system (CMS) that helps companies change information on their websites, similar to Wordpress and Drupal. KMK uses it when building our clients’ websites, and apparently, we’re in good company . Joomla powers many business

What’s Your Creative Type? While working in the creative industry, you will inevitably encounter all kinds of creative personality types. When given a task, creatives have their own way of approaching it, executing ideas and problem solving. Their own style. It’s often said that creatives “think different” as Apple coined the phrase in 1998, during

So, your boss asks you if you should spend your time writing a press release about a newly patented product or develop an ad campaign targeting your core audience. Your answer? “It depends.” (Then duck to avoid the nasty look he throws your way.) ADS We have clients come to us all the time wanting to run an advertisement. An ad is great for a new p

As a designer, part of my job is to keep up on the latest trends in design. The industry is always evolving, and trends come and go, but that doesn’t’ mean you need to compromise your existing branding to start from scratch. Recently, some of the largest brands recognizable to the common eye have taken a new approach, starting with their logos. Bra