“Learn Graphic Design in 4 Short Weeks!” …has anyone else seen this Facebook ad? I have now seen it several times. As a professional graphic designer with formal training and more than 30 years of experience, the fact that the ad was targeted to me did, perhaps, color my perception of it right from the start. The comments from other Facebook viewer

“What difference does it make what color I use? I’m just going to use what I think looks good,” said many a graphic design intern I have mentored over the years. There is a logical reason for every color choice, but first, start with black and white. Begin your design process in simple black and white (and greys), because color plays a very importa

Ever see those jumbled up paintings? You know the kind where there are always at least three people standing around staring at it with one saying, “I don’t see anything. You’re both nuts.” And another responding, “What do you mean you don’t see it? They’re right there! Three dinosaurs! Just stare at it for a while, you’ll see it.” And the third per

It was believed to start in China. A strange virus able to spread quickly to the immune system of any one of us. It has no favorites and seems to most seriously affect the elderly and those with low immune systems. It soon spread throughout our country. Many thought they were invincible and refused wearing masks or taking precautions. They were bit

For better or for worse, this year’s slew of postponed and cancelled events has given people much more free time. If you’re one of Facebook’s nearly 3 billion users, you’ve likely spent more time scrolling through your newsfeed as a result. During that endless scrolling, you may have noticed some changes to the user experience that have been introd

The best candy will forever be a topic of debate. Fruity vs. chocolatey. Chewy vs. crunchy. Sweet vs. sour. Americans spend egregious amounts of money specifically on Halloween candy each year. In 2019, Americans spent $2.6 billion on Halloween candy, a number that’s rising in 2020 according to the National Confectioners Association. To celebrate t

Have you ever scrolled through Facebook and seen someone post a complaint about a product or customer service on a company’s post? The typical response is something along the lines of: “Hi, so-and-so. We are sorry to hear you had a bad experience and we would like to make things right. Please call us at xxx-xxx-xxxx so we can resolve the issue.” Su

If you’re unfamiliar with Reddit, it’s a 15-year-old website that has thousands of different groups or “subreddits” that users can join (picture Facebook groups, except that’s the entirety of the website). Each user-created subreddit (whose name is preceded by r/) is based around a topic that ranges from something general and popular like r/movies,

I recently read an article about “America’s Hottest Brands” in Ad Age magazine. The article covered the companies, products, and people that thrived during quarantine. Everyone remembers how the Tiger King and Michael Jordan were on every television in America. And who could forget how Zoom engulfed our everyday lives? Even on a local level, there

As a parent, my kids are looking forward to returning to school in person on September 2nd. I think all parents and students are eagerly anticipating the start of school and some sort of routine, no matter if it’s in person or remote learning. I’ve tried not to fan the flame of social media fires with explosive complaints, pleas for more informatio

In early August, concert promotion and ticketing company Live Nation Entertainment reported a 98% drop in second quarter revenue compared to last year. Because of this year’s COVID-compromised concert season, there have been thousands of refunded tickets and postponed concerts (including my postponed Judas Priest tickets you see here), causing Live

So, you want to be a media expert? It’s great exposure for you and your organization; it makes you appear knowledgeable, and it lets you delve into the broadcast world just enough to get a flavor of the fun without tumbling into the sometimes crazy abyss. You might think “experts” who are frequently called on by reporters for interviews are more ed

Baseball and basketball fans across the globe are anxiously awaiting the return of their favorite teams. Both the MLB and NBA are slated to resume play shortly with COVID-related restrictions. One of the biggest changes is fans aren’t allowed to attend games for the remainder of the season. While this is obviously disappointing, current conditions

Mother’s Day proved some businesses have been more adept than others at adjusting to accommodate COVID-19 online ordering, curbside pick-up and delivery. Red Lobster had a lot of clean-up to do after the recent holiday, proving now more than ever, it’s important when things don’t go according to plan that businesses protect their brand with good PR

Okay, so it’s not day 762 but some days it feels like it. The KMK team is still fully employed, fully engaged with its clients on a daily basis and, dare we say, busy. Like many businesses, KMK employees could work at home in the past due to sick children, a home repair scheduled or bad weather conditions. COVID-19 has pushed all of us into a 100%