As that great ad man Don Draper once said, “if you don’t like what's being said, change the conversation.” Tweaked for public relations, “if you don’t have anything newsworthy – make it.” Now, we’re not suggesting you pull a Peggy Olson and pay people to fight over your product in store to generate publicity, but public relations is often less abou

How far do you travel when you search online? The third page? The second? Or do you only look at the top five results? Imagine if your website was on the 30 th or even the 15 th page of Google or Bing. It would rarely, if ever, see traffic. This is where SEO comes in. Sprinkle keywords strategically throughout your site (and create landing pages on

Doesn’t it pique your curiosity? Where is it going to take you? We know them as QR codes or Quick Response Codes, those funny patterned squares used to lead the viewer to a website, social media page or even a menu at a restaurant. It’s free, convenient, and easy, mostly because the majority of the world’s population has the ability to use them wit

Social media is a great way to advertise your business and with 1.86 billion active users a month on Facebook alone, it’s no longer optional, but essential. However, if you’ve fallen into the rut of simply pushing out posts about your products or services, you’re doing social media wrong. The beauty of social media is that it allows you to interact

The digital world is the new norm and how it evolves affects everyone in various ways, especially businesses. Over the past year, Hootsuite and We Are Social compiled an overview called the “Digital 2022 Global Overview Report,” detailing all things digital including social media, search engines, e-commerce, online ads, and more. This “ must-know d

Twenty years ago, it wasn’t unheard of for a business to exist (and even succeed) without an online presence. The ubiquitous nature of the internet has made that very untrue today and in 2022, having an outdated website is almost as bad as having no website at all. If you grudgingly created a website in 2002 and haven’t updated the style since this

  There’s no doubt that social media is where the majority of students spend their free time. So why not put their passion for the digital world to use? Fortunately, a platform called Class Intercom has created a way for students to create compelling content and safely share it to help promote their school on social media. This platform’s goal is to provide schools with solutions to engage students in social media creation, create a curriculum, and open communication. 

The office doorbell rang, and I answered the door. It was a young college student (aren’t they all young?) applying for a summer website internship position. He introduced himself in a calm matter and I offered him a seat while I informed my boss of his arrival. I admired him for his calmness and for the many meetings he will have in the future. Be

The great philosopher Confucius once said, “Choose a job you love, and you will never have to work a day in your life.” Great words to live by and used as a goal to reach by many. Do you enjoy what you do every day? Is what you do for a living a career or a job? What’s the difference? Here’s the dictionary’s definition: Job: a piece of work, e

Podcasting ­­­­— what was once a niche market has exploded into popular culture in a huge way. In 2022 you likely know at least one person who hosts a podcast. If not, hello! My name is Devin and I host a podcast. And now my point is made. The same reasons everyone from your neighbor to your mechanic can host a podcast apply to busi

Sometimes a client requests a printed marketing piece in a “less than average” time frame. Sometimes we can do it and sometimes we can’t. What factors help us make that determination? Due date: When do you need it in your hands? That triggers a process used by most creative firms to allow each individual on the “production tree” ample time to produ

Apparently, there was some sort of sports game on the other night…? I wouldn’t know. I was only there for the food, the halftime show and, of course, the commercials. Truly, unless you’re someone who genuinely “likes” football or lives in one of the represented cities, the only thing to look forward to on Super Bowl Sunday are the ads. This year, a

Inclusive Marketing may sound like the latest industry buzzword, but it’s actually the natural progression of what marketers have known for decades: if you’re trying to reach a particular group you need to appeal to who they are and what they like. Seems simple enough, yet time and again we have seen brands fumble in their delivery. Here are three

I sat there looking at the illustration I had been working on for some time… upside down. My wife didn’t question me as many of my family members have learned not to. It was a “Dad or Gary thing” or maybe just what artists do. As the saying goes, “The left-handed are in their right minds.” Meaning of course, we use the creative side of our brains (

The “cerulean blue monologue” from The Devil Wears Prada will forever live rent-free in my mind. You know, the one where Meryl Streep’s Miranda Priestly succinctly reads Anne Hathaway’s Andy Sachs character for scoffing at the “triviality” of fashion while highlighting the countless designers, editors and visionaries it takes for a simple blue swea