Do you send email newsletters and announcements to your customers? If so, do your subscribers sometimes tell you they’re not getting your emails? It happens more often than you think and, most of the time, you have no way of knowing it unless the recipient checks their junk or spam folder. There are some things you can do, however, to help prevent

If the thought of doing a TV interview makes you think you’d rather schedule a root canal, keep reading. It’s actually far easier than you may think. Here are some tips to make it virtually pain free. I promise. Identify three main points you want to get across, and practice articulating them, most important first. Make punchy and concise statement

When looking up the word “brand” in the Merriam-Webster dictionary, you’ll find eight definitions – in the marketing world, brand holds one meaning. A client’s brand is the foundation of all projects, designs and messaging developed in-house. But, what about personal brands? That’s right, PEOPLE have brands, too. We’re not talking Kylie Jenner’s li

I have two teenage daughters and a pre-teenage son. They notice people of the opposite sex and tease each other over “crushes” and who is “hot” at school. As parents, we try to teach beauty is more than skin deep but it’s hard with today’s mass media and ever-changing trends pushed out by modern day celebrities. Imagine my surprise when one of my d

So, you’re looking for a firm to handle your creative and communication services... but where do you start? How do you know if one firm is better suited for your company compared to another? Selecting a firm for your specific needs is unlike most business purchases. The choice will ultimately affect consumer perception and any future business. As a

The phrase “if you build it, they will come” might be a good mantra if you’re expecting ghosts of businesses past to show up, but, more realistically, a new (and old) business shouldn’t count on an open sign to garner business. That’s where public relations can step in. Here’s our top five reasons why every business can benefit from PR. Build Brand

In this digital age, many companies, both large and small, have some form of intranet, including our company. Why? At KMK, we found building a customized intranet for our firm grew from our team’s desire to have ONE secure platform that managed multiple pieces of information, primarily, data related to the websites we build for our clients. We just

Joomla. It’s not a misspelling of Jumanji...or a new Star Wars character...or a new jelly bean flavor. It’s a content management system (CMS) that helps companies change information on their websites, similar to Wordpress and Drupal. KMK uses it when building our clients’ websites, and apparently, we’re in good company . Joomla powers many business

What’s Your Creative Type? While working in the creative industry, you will inevitably encounter all kinds of creative personality types. When given a task, creatives have their own way of approaching it, executing ideas and problem solving. Their own style. It’s often said that creatives “think different” as Apple coined the phrase in 1998, during

So, your boss asks you if you should spend your time writing a press release about a newly patented product or develop an ad campaign targeting your core audience. Your answer? “It depends.” (Then duck to avoid the nasty look he throws your way.) ADS We have clients come to us all the time wanting to run an advertisement. An ad is great for a new p

As a designer, part of my job is to keep up on the latest trends in design. The industry is always evolving, and trends come and go, but that doesn’t’ mean you need to compromise your existing branding to start from scratch. Recently, some of the largest brands recognizable to the common eye have taken a new approach, starting with their logos. Bra

I’m dreading the end of the “Big Bang Theory,” set to wrap up its 12th and final season this spring. Those quirky, beloved characters have grown on me and my husband, and we’ve expanded our love of the sitcom to now watching “Young Sheldon,” too, featuring an earlier version of one of the title characters. An article I read last week stated the fin

Some of us are looking forward to the football. Some of us are looking forward to the food. I am looking forward to the TV commercials as I really don’t care who wins this particular game, and I am responsible for the game-time food in my house so there are no surprises there. The commercials, however, are a different story. Stress the word “story.

Want to know who spent the most on advertising in 2018? Easy. Pull on your Nike’s, hop in your Volkswagen to pick up McDonald’s and a case of Coca-Cola, then head home to watch ESPN on your new Samsung 60” TV. Get the picture? All of those brands (plus 19 more) make up the 25 biggest advertisers in 2018 worldwide. They cover technology, personal ca

What’s the secret to successfully staying in business for 20 years? I know it wasn’t the relationship I had with my business partner at the time. In reality, we were almost strangers, having worked together on a single project through our respective employers at the time. We knew each other for a matter of months when we decided to go into business