Is Anyone Tweeting
To tweet or not to tweet? Many people are choosing the latter option. Despite President Trump tweeting at all hours of the day and night, the number of Twitter users has stalled and been far su...
Happy Bubble Wrap Appreciation Day!
having a day named after it! Ok, it was a radio station in Bloomington, Indiana that gave us Bubble Wrap Appreciation Day (BWAD) in 2001 when they inadvertently broadcasted the sound of bubble wrap p...
What do Vagisil and a Big Mac Have in Common?
Well, the pairing also got the attention of many Twitter followers who saw a social media faux paus on the Twitter page of a publication that typically preaches what social media professionals SHOULD...
The Top 5 Reasons to Send Company Christmas Cards
Why? My guess is it was one of the marketing and sales efforts slashed when the economy tanked and was never reinstated by many companies. Huge mistake. Christmas cards give companies an ...
On-Trend and On-Time.
When feeling stumped, sometimes all you need to do is take-a-look at what’s going on around you. What’s happening in the news? Are there any local, seasonal, industry or topical events that might app...
This is not an endorsement for Target or the Cartwheel app but an observation of exceptional marketing.
As we begin the post-holiday purge of everything Christmas-related in our office including stale cookies and underwatered poinsettia plants, it’s also time to toss out the holiday cards received from clients and vendors. It doesn’t take long because the amount received seems to go down every year.
Trying to find new ways to generate traffic to your website or engage your audience on social media?
Ballot selfie, or not to ballot selfie: that is the question.
In today’s world, mobile apps are no longer a trend but are undeniably a part of everyday life. Almost everyone, from children to the elderly, are avid app users.
If I manage marketing for my organization, should we be on Twitter?...LinkedIn?...Facebook?...Instagram?
…and the list goes on…
The simple answer…
There are members of our creative crew who are equally left and right brained.
Have you ever wanted to get a perspective of the day to day life of your favorite celebrity? Maybe seeing the intricate workings of a large business is more your thing. Or maybe you just want to get away for a while and watch someone else’s daily activities or routine. Whatever your ideas may be, the live streaming app Periscope is ready to oblige you with a variety of different views and worlds.
See if you can recall how many times this has happened to you: you’re aimlessly browsing Amazon or some other online store looking for a particular product, let’s say, a pair of shoes. You check prices, gather as much information as you can from various online vendors, but ultimately make the decision to not make the purchase.
If you’re a frequent Instagram user, you might notice some changes ahead when it comes to advertising on the social media platform. Instagram announced they will be testing ads with call to action buttons. These call to action buttons, for example “Shop Now,” “Learn More,” and “Sign Up,” will lead users to links outside the app to transform “likes” or “follows” into marketable action.
Marketing intelligence, the information gathered by a company to help make better business decisions, is used every day in market research and it’s been around for almost as long as marketing itself.