Fall is official and fourth quarter is fast approaching on October 1. This can be a chaotic time of year for businesses and organizations as they are challenged with balancing various priorities including year-end campaigns, auditing, employee reviews and more. It can be so overwhelming that strategic planning for the year ahead gets put off or left behind. Developing your marketing strategy in Q4 is a sure way to finish the year strong.

There is an old saying in project management: "How do you want it? Good, cheap or fast?"

Known as the “triple constraint,” the sentiment is that you can pick two of the three characteristics to get the job done but three out of three won’t work.