When Northern Illinois native and NBA star Fred VanVleet helped the Toronto Raptors win the NBA Championship, the Rockford Area Convention & Visitors Bureau called on KMK Media to handle the public relations for two huge community watch parties dubbed Jurassic Park RKFD and a triumphant championship celebration to welcome Fred home after the big win. KMK handled PR inquiries from all over the world including Canada, Europe, and online venues. KMK team members coordinated VanVleet's interview schedule and handled media at the jam-packed events that drew thousands to downtown Rockford.