Social media is a great way to advertise your business and with 1.86 billion active users a month on Facebook alone, it’s no longer optional, but essential. However, if you’ve fallen into the rut of simply pushing out posts about your products or services, you’re doing social media wrong.
The beauty of social media is that it allows you to interact and engage with your audience while showing off your brand’s personality. Posts show up in the same place where people get daily updates from friends and family. Keeping your social media content conversational will help customers see you as personable and engender deeper brand loyalty. Keeping a consistent voice for your brand is important. Here are a few ways to inject your feed with a little joy while still staying on message!
- Get “Real” in Stories: Most of the time, companies fall into a routine with their social media marketing because they find it overwhelming. From new platforms to new features, it can feel impossible to keep up with current trends. But you don’t need to become a TikTok star to have some fun. Leverage stories (on Instagram and/or Facebook) to show quick, behind-the-scenes looks at your company culture. Have a fun snack at your staff meeting? Throw it into your story. Get a shipment of a cool new product? Film an unboxing. The best part is that stories are only visible for 24 hours, so it removes the pressure of the post needing to “look right” or fit in with your overall feed. Once you loosen your expectations, you open yourself up to creativity!
- Make a Day of It: It may seem annoying that every little thing gets its own day, but for social media content creation, it’s a godsend. Looking up a list of national days at the beginning of each month is a super simple way to plan out some easy, light content. Find a day that fits in with your brand and the post practically writes itself. Check out this post KMK created for Butitta Brothers in honor of Rocky Road Day for proof of how easy content creation can be.
- Flex Your Funny Bone: It may or may not be true that the internet was created for the sole purpose of sharing funny memes. And even if that’s not true, it’s still a popular activity. Get in on the action with some memes that relate to your industry. You can search for pre-made memes (just be sure to credit the creator) or you can create your own. Creating a meme is as easy as finding a popular celebrity photo and adding your own text. Check out the Girlboss feed for a masterclass.
- Put a Ring on It (AKA Engage): Social media is the best chance to speak directly to your customers. So treat it like an actual conversation and respond! If someone takes the time to comment on your post, reply. Not only will more comments boost your post’s visibility, but the more you act like a human being, the more your customers will think of you like one and treat you accordingly. And you don’t need to wait for someone else to make the first move. Go ahead and follow your followers, engage with their content and see if they return the favor (they probably will). Doing so results in wins all around and the forging of a loyal bond. And people buy from people and companies they like and can relate to.
The bottom line is, although most companies view social media as a vital marketing tool (which it is), don’t forget it started as a means to socialize. Do you want to be the boring person at the party who can only talk about work? Of course not. So, have some fun!