Snapchat is the phone app that quickly grew to popularity after its launch in 2011. The photo messaging application allows users to send photos and videos, also known as “snaps,” to friends. The catch was that the user gets to control how long the recipient can view the snap and after those seconds are up, the snap is gone forever.
An article in The Drum, states that:
The FTC points out that third-party apps can be used to log into the Snapchat service, and because the deletion feature only functions in the official Snapchat app, recipients can view and save snaps indefinitely.
Earlier this year, Snapchat underwent another crisis, where a file containing 4.6 million usernames and phone numbers were leaked to the world. While this was obviously upsetting to Snapchat users, what actually made them more upset was the lack of an immediate apology by the company. While the incident occurred on Dec. 31, Snapchat did not issue an apology until Jan. 9. Better late than never I guess?
Once again, Snapchat denies the public of a formal apology. The company took to their Twitter and simply tweeted about their agreement with the FTC and how they are improving their privacy, but an apology has yet to be seen.
However, regardless of both of these incidents, Snapchat still reigns as one of the top social media apps today. According to Snapchat, the app’s users are sending 700 million photos and videos per day and Snapchat Stories are being viewed 500 million times per day as of May 2014.