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Check out our blog for industry related posts focused on helping you achieve your advertising and communication goals.

Insta-Ads

Insta-Ads

If you’re a frequent Instagram user, you might notice some changes ahead when it comes to advertising on the social media platform. Instagram announced they will be testing ads with call to action buttons. These call to action buttons, for example “Shop Now,” “Learn More,” and “Sign Up,” will lead users to links outside the app to transform “likes” or “follows” into marketable action.

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An App to Improve Your Relationships?

An App to Improve Your Relationships?

Marketing intelligence, the information gathered by a company to help make better business decisions, is used every day in market research and it’s been around for almost as long as marketing itself.

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What's Your Brand?

What's Your Brand?

What were you in high school?  A nerd?  A jock?  A preppy person?  In high school, teens often label one another, often out of spite and immaturity.

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Mobile-Friendly Websites Rank Better in Search

Mobile-Friendly Websites Rank Better in Search

Try Responsive Web Design For Better Google Rankings

You’ve heard of SEO, or search engine optimization, but may be wondering…. what’s the big deal? In a nutshell, SEO is the process of affecting the visibility of a website or webpage in search engines such as Google, Yahoo and Bing. When you “optimize” your website, search engines find will find your website more valuable and will rank it higher in the search results! Why should you care? Websites that appear higher and more frequently in search results are more likely to be visited!

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Networking Won't Always Yield Immediate Results. That's OK!

If I had a dollar for every time I heard a business associate say “I went to that meeting and didn’t get any new business out of it, so I’m not going back,” I wouldn’t need to network ever again. Unfortunately, many individuals don’t give networking the time required to cultivate the connections necessary to make it worth the effort. While immediate sales would be ideal, there are other advantages that come from the process. And as the saying goes, “people like to do business with people they know.”

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Top 10 Tips to Keep Your Cool on Camera

Did you know that public speaking tops many Americans’ fears? It joins the likes of snakes, spiders, and heights! There are actually statistics out there of people who’d rather eat inspects or run through the streets in their underwear than give a television interview.

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If You Want Coverage..Keep Your Website Up-To-Date!

In the world of public relations, the main objective is coverage, coverage, coverage. While most people might think reporters turn to outlets like social media or blogs because of their growth in popularity, it is quite the opposite. Last week, BusinessWire released a somewhat surprising survey revealing that 93% of reporters turn to company websites to do research, while 77% use online newsrooms. The survey also reported that 88% of journalists look for press releases in online newsrooms. Only 42% turn to social media, 41% to blogs, 32% to Wikipedia and 42% to company spokespeople.

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Going Viral: How the Ice Bucket Challenge is Sweeping the Country

The latest social media craze is a perfect example of how a simple idea, given the right circumstances, can spread across the globe like wildfire. Old or young, rich or poor, celebrity or common citizen, nobody is safe from from the ALS Ice Bucket Challenge.

The concept of the challenge is simple: post a video of yourself dumping a bucket of ice water on yourself and challenge a group of friends to do the same. Those friends have 24 hours to post a video of themselves getting doused, donate to the ALS Association or both. In the spirit charity, most people choose to do both.

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Facebook Ad Price Increase..How Does It Affect Small Businesses?

As stated in The Wall Street Journal’s “Facebook Ads Become ‘Costlier’ Choice for Small Business, Facebook recently announced that it increased the average per ad price by 123% since last year. However, ad impressions declined by 25%, while Facebook’s revenue rose 67% to $2.68 billion. What does this mean for small-businesses? It means they will be paying more for ads even if they don’t result in sales.

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Share A Coke Campaign: How Scoail Media Should Be Used in Advertising

If you’ve watched TV, used the Internet, visited a convenience store or been doing anything other than living under a rock for the last two weeks, you’ve no doubt seen some changes to the classic Coca-Cola bottles. Coke has switched things up a bit – swapping out three of their iconic logos on their 20 oz. beverages with seemingly random first names.

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Facebook Conducted An Experiment On Over 600,000 People..And They Did Not Even Know!

It seems that Facebook has conducted a secret psychology experiment on us without us even knowing about it! Apparently Facebook altered different users’ news feeds to showcase either positive or negative posts from their Facebook friends. They used this information to then see if the tone of their newsfeeds affected their own posts.

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Game of Thrones Life Lessons for Public Relations

One of the most watched shows and talked about shows on social media today is Game of Thrones. If you’re not familiar with the show, the series covers several different plot lines across seven different kingdoms, while exploring issues of corruption, social hierarchy, loyalty, crime and punishment. Basically, if you want to watch a show that will send you on a roller coaster of emotional turmoil while watching it, this is it.

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Snapchat: Guess What? Your Snaps Do NOT Disappear Forever

Snapchat is the phone app that quickly grew to popularity after its launch in 2011. The photo messaging application allows users to send photos and videos, also known as “snaps,” to friends. The catch was that the user gets to control how long the recipient can view the snap and after those seconds are up, the snap is gone forever.

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