RAMP hired KMK to create a campaign raising awareness of their mental health services. The non-profit is well known in the area for their work with people with disabilities, but needed help spreading the word on their mental health services, focusing on the message that every person has different needs, but all can be met by RAMP. We created a central message and imagery for the campaign and implemented it across social media, TV, busses and billboards.

Graphic Design

When it came time to translate the TV spot to printed materials, we once again used distinct shoes to represent the array of people who experience mental health issues. Tying each marketing piece together strengthens the message and helps it stick in people’s minds.

Media Buying

Once all the various pieces of the campaign, we bough media space on TV, RMTD buses and multiple billboards around the Rockford area.

Social Media

KMK placed digital ads on Facebook and Instagram to reach thousands of potential clients and in the first two weeks alone resulted in 50+ clicks through to the RAMP website.

TV/Video Production

Our concept started with the TV commercial. We used different shoe styles to represent that people from all walks of life can benefit from mental health assistance.