four rivers sanitation authority

When Four Rivers Sanitation Authority transitioned from quarterly to monthly billing, they partnered with KMK Media Group to develop an effective awareness campaign. Understanding the importance of clear communication during this change, we created a comprehensive suite of materials, including informative handouts, attention-grabbing mailers, a dynamic TV spot, and a persuasive radio spot. Each element of the campaign was designed to ensure customers were well-informed and prepared for the new billing schedule, reinforcing FRSA’s commitment to transparency and excellent service.

graphic design

KMK Media Group provided custom graphic design services for Four Rivers Sanitation Authority, creating an informational handout, bill inserts and a series of tailored mailers to communicate their switch to monthly billing. Each mailer was carefully designed to include zip code-specific messaging and start dates, ensuring every customer received accurate and relevant information. The visually appealing designs combined clarity and professionalism, helping FRSA effectively connect with their audience across multiple communities.

Public Relations

As part of the Four Rivers Sanitation Authority awareness campaign, KMK Media Group spearheaded a successful public relations effort to ensure widespread community awareness. We secured multiple interviews and story pickups across TV and radio outlets in both English and Spanish, broadening the campaign’s reach and accessibility. By leveraging diverse media channels, we ensured that all members of the community were informed about the transition to monthly billing, reinforcing FRSA’s dedication to transparent communication.

TV/Video Production

The TV spot for Four Rivers Sanitation Authority was one of the most engaging elements of the campaign, featuring a custom-designed mascot named "Bill." As the cheerful face of the transition to monthly billing, Bill brought the message to life with humor and enthusiasm, delighting viewers while ensuring the information was memorable. The lighthearted approach made the switch approachable and emphasized FRSA's commitment to keeping customers informed in a fun, relatable way.