General

How do you describe your organization to someone new?

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Who (age, gender, job) is the target audience for the website?

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Can you please share your Google Analytics log-in with us, if you have that set up on your current site?

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Do you currently have photos for the website? Are you willing to take photos or have them taken? If not, are stock photos okay to be used?

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Where is your current site hosted?

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Design/ Layout

What are the three key reasons people should come to your website?

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Can you please provide a high-resolution version of your logo?

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Do you have any other marketing materials that your site needs to compliment the style or messaging of?

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Are there any other design preferences we should be aware of when creating your new site? Feel free to browse other sites we have built for ideas here.

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Can you please provide the website links of your main competitors? What do you like/dislike about them?

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Are there any websites or design styles that you specifically like? Can you provide these?

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Content

What information/areas on your existing website are no longer needed.

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What information is missing from the existing website that you would like on the new site?

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What is the main “Call to action” you would like visitors to take when visiting your site? (place an order, request a quote, call, email)?

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Do you prefer more (in depth) or less (to the point) text on your site? Do you have a tone preference (professional, inviting, direct, ETC)?

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Functionality

What do you want to change about any applications, shopping cart, or backend functionality on your existing site?

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Thank you! Feel free to add any other thoughts or comments below! -The KMK Media Group Team

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Kickoff Questionnaire