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Spoiler: If your site still plays music on load, we need to talk.
Let’s be honest—there’s nothing worse than a website that makes you feel like you’re solving a puzzle just to find a phone number. Whether it’s a confusing layout, a never-ending scroll, or 2007 calling to ask for its Flash animation back, poor web design can send users running faster than you can say “bounce rate.”
At KMK, we believe websites should work with your visitors, not against them. So, what actually makes a site user-friendly? We made a handy checklist (because who doesn’t love a good list?) to help you figure it out.
1. No Treasure Maps Required
If users have to play “guess the menu item” to find what they need, we’ve got a problem.
A user-friendly website should have simple, intuitive navigation. Think clear menu names (no “Experience Our Journey” instead of “About Us,” please), an easy-to-find search bar, and logical page structure.
Your visitors shouldn’t feel like Indiana Jones every time they want to contact you.
2. Phones Rule the World
Let’s face it: if your site doesn’t work on a phone, it might as well be invisible.
A mobile-friendly design ensures that your site looks and functions great on screens of all sizes. That means no pinching, no zooming, and definitely no tiny buttons that require surgeon-level precision to click.
3. Patience Is Not a Virtue Online
Your website could be gorgeous, but if it takes longer to load than it does to microwave a burrito, people will bail.
Speed matters. Compress those images, clean up that code, and don’t bog things down with unnecessary scripts. Your site should move like a sports car, not a station wagon.
4. Hold the Novel-Length Paragraphs
User-friendly sites use clean fonts, bite-sized copy, and headers that break things up.
Think less “college textbook,” more “friendly chat over coffee.” Bonus points for adding a little personality—we believe every brand should sound like someone, not something.
5. Calls to Action That Actually Call You to Action
What do you want your visitor to do?
A good website makes it obvious—whether it’s “Schedule a Demo,” “Call Now,” or “Treat Yourself” (yes, e-commerce sites, we see you).
Your CTAs should be clear, clickable, and placed where users actually notice them. Not buried at the bottom of a wall of text like some hidden Easter egg.
6. Everyone Deserves a Good Experience
User-friendly also means inclusive. That means proper contrast for readability, alternate text for images, and keyboard-friendly navigation. Accessibility isn’t just good design—it’s good business (and also, just the right thing to do).
7. Contact Info That Doesn’t Play Hide-and-Seek
If a user wants to reach you, don’t make them dig through five tabs and a form from 2011.
Put your contact info in the header or footer—or better yet, both. A clickable phone number or contact button is a small touch that makes a big difference.
Final Thought: Be Helpful, Not Fancy
It’s tempting to load your site with bells, whistles, and dancing widgets. But user-friendly design is all about clarity, simplicity, and making your visitors feel like you built the site just for them.
Want to know if your website checks all the boxes? KMK Media builds sites that are not only good-looking but work hard for your business—and your visitors.
Let’s build something easy to love.
