In today's fast-paced digital world, marketing has become an essential component of any business strategy. Our team of marketing experts has years of experience helping businesses of all sizes achieve their marketing goals and is excited to share the best tips, strategies and tactics to help you succeed.
(Rockford, IL) … KMK Media Group, Inc. was hired by Rochelle Community Hospital to manage social media marketing, public relations and video storytelling, communicating the impactful relationships and outcomes between the hospital’s providers and patients.
Rochelle Community Hospital is a leading rural community hospital, offering convenience combined with high-quality care to those it serves from its hospital, convenient care clinic, and health and wellness center.
In business for more than two decades, KMK Media Group is an award-winning woman-owned marketing firm specializing in web site development, graphic design, public relations, advertising campaigns and social media marketing. www.kmkmedia.com.
(Rockford, IL) February 18, 2022…KMK Media Group developed and launched a new website for Alpha Controls & Services at www.alphaacs.com. The Rockford-based company installs and services building automation systems for companies across the Midwest, saving organizations money and increasing building efficiency. The new website details those advanced technologies plus training options and industry partners.
In business for more than two decades, KMK Media Group is an award-winning, woman-owned marketing firm specializing in web site development, graphic design, public relations, marketing, ad campaigns and social media marketing. www.kmkmedia.com.
Apparently, there was some sort of sports game on the other night…? I wouldn’t know. I was only there for the food, the halftime show and, of course, the commercials. Truly, unless you’re someone who genuinely “likes” football or lives in one of the represented cities, the only thing to look forward to on Super Bowl Sunday are the ads. This year, advertisers chose to largely ignore the upheaval in the NFL and the world at large and focus on funny, star-studded entertainment. Not all the swings were hits, but many were. Here are the top 10 (at least in the opinion of this humble marketing professional).
Rocket Mortgage, “Barbie’s Dream House”
Sometimes you need to laugh to keep from crying. Yes, the housing market is so competitive that even Barbie would struggle to buy her dream house, but through the undeniable charm of Anna Kendrick that ugly truth comes across as fun rather than soul-crushing. Plus, the idea of Barbie living next door to Skeletor? Priceless.
Inclusive Marketing may sound like the latest industry buzzword, but it’s actually the natural progression of what marketers have known for decades: if you’re trying to reach a particular group you need to appeal to who they are and what they like. Seems simple enough, yet time and again we have seen brands fumble in their delivery. Here are three tips for avoiding the common pitfalls of inclusive marketing.
1. Do Your Homework
The only thing worse than not being inclusive in your marketing is being inclusive in name only, without putting any actual effort into understanding and appealing to your target audience. If you or your team doesn’t have firsthand knowledge of your target customer group your priority should be market research. (It also might be time to look at why no one on your team can speak to certain demographic groups and consider making changes at a company-wide level).
Get to know your customers - what they want and how they want to be represented – before you start marketing to them. Thinking you understand a group without doing the actual work could land you in a PR crisis or worse. Remember when Pepsi tried to capitalize on the Black Lives Matter movement with… Kendall Jenner. Yeah, that did not go well. Don’t be like Pepsi. Be better.
2. Create Realistic Content
(Rockford, IL) … On the heels of receiving state certification, KMK Media Group also received certification from the City of Rockford as a “Woman Business Enterprise” (WBE). The Rockford-based marketing firm is owned by Pam Maher and has been in business for 23 years.
KMK Media worked through a lengthy state application process in addition to paperwork from the City of Rockford to attain the minority business-owned designation. The firm’s certification covers public relations, ad agency services, marketing, graphic design, video production, website development and social media work.
In business for more than two decades, KMK Media Group is an award-winning woman-owned marketing firm specializing in web site development, graphic design, public relations, advertising campaigns and social media marketing. www.kmkmedia.com.
