Ready to dive into the incredible world of influencer marketing – a space where brands can team up with their favorite creators to reach their audience in the most authentic way possible – but not sure where to start? Start right here!  KMK is h

Given the current state of the world, it’s not surprising that when we start hearing about advances in technology our minds go to the worst-case scenario. But when it comes to the future of digital marketing, the future looks much more like The Jetso

Google Analytics is the gold standard when it comes to learning about user behavior and measuring marketing success but hold on tight because how that data is collected and presented is about to drastically change. On July 1, Google will transition f

Last night, Rihanna took to the stage for an instantly iconic performance/baby announcement and advertisers flocked to the occasion to capture millions of eyeballs with their most creative and star-studded spots. Also, there was some football. It was

First video came for the radio stars and now its coming for your marketing plan. Just kidding! It’s already here. The rise of social media platforms like Snapchat and TikTok continues to alter the marketing landscape – even if you don’t choose to pro

A few months ago, I was asked to judge a design competition for local high school students studying graphic design. I saw this as a great opportunity to see the talents of young future designers and offer professional guidance. Twenty-nine eager stud

My wife, a high school educator, was picking out her outfit for the next day’s work. She brought me the outfit she was putting together and asked me, “Does this match?” Instead of the traditional husband answer of “yes” (always the safest one), my an

As that great ad man Don Draper once said, “if you don’t like what's being said, change the conversation.” Tweaked for public relations, “if you don’t have anything newsworthy – make it.” Now, we’re not suggesting you pull a Peggy Olson and pay peopl

How far do you travel when you search online? The third page? The second? Or do you only look at the top five results? Imagine if your website was on the 30th or even the 15th page of Google or Bing. It would rarely, if ever, see traffic. This is whe

Doesn’t it pique your curiosity? Where is it going to take you? We know them as QR codes or Quick Response Codes, those funny patterned squares used to lead the viewer to a website, social media page or even a menu at a restaurant. It’s free, conveni

Social media is a great way to advertise your business and with 1.86 billion active users a month on Facebook alone, it’s no longer optional, but essential. However, if you’ve fallen into the rut of simply pushing out posts about your products or ser

The digital world is the new norm and how it evolves affects everyone in various ways, especially businesses. Over the past year, Hootsuite and We Are Social compiled an overview called the “Digital 2022 Global Overview Report,” detailing all things

Twenty years ago, it wasn’t unheard of for a business to exist (and even succeed) without an online presence. The ubiquitous nature of the internet has made that very untrue today and in 2022, having an outdated website is almost as bad as having no

  There’s no doubt that social media is where the majority of students spend their free time. So why not put their passion for the digital world to use? Fortunately, a platform called Class Intercom has created a way for students to create compelling content and safely share it to help promote their school on social media. This platform’s goal is to provide schools with solutions to engage students in social media creation, create a curriculum, and open communication. 

The office doorbell rang, and I answered the door. It was a young college student (aren’t they all young?) applying for a summer website internship position. He introduced himself in a calm matter and I offered him a seat while I informed my boss of

The great philosopher Confucius once said, “Choose a job you love, and you will never have to work a day in your life.” Great words to live by and used as a goal to reach by many. Do you enjoy what you do every day? Is what you do for a living a